Welcome to The MO

I've been wanting to do this for a long time. I kept putting it off. Today I'm doing it.

This community is for my inner circle — friends, colleagues, partners. People I have a real relationship with. It's not for the world at large.

The idea is simple: share what I've learned over more than 25 years — from my years in banking, through building companies, making costly mistakes, betting on things that worked and on things that didn't. Today, the topic that occupies me most is technology and AI. But this doesn't start or end there.

I want to be clear about something: I don't consider myself smarter than anyone here. Quite the opposite. I have partners of a younger generation who have shown me, more than once, that they surpass me intellectually. That doesn't make me uncomfortable — it fills me with pride.

The difference today is time. Many of you are parents of young children. You have commitments that I, at this point in my life, don't have in the same way. That gives me an advantage that isn't really mine — it's circumstantial. I can dedicate time to thinking, learning, researching. What I find, I want to share with you.

Why AI first

In 2009 I opened the first D1 store in Bogotá. No inventory system, no ERP, no real-time data. I made decisions based on what I remembered seeing at the registers.

Today, fifteen years later, I have all those tools. And yet most decisions in retail — and in almost any business — are still made the same way as in 2009: on intuition, on Excel, in meetings where someone says they "think" something is working.

AI changes that. Not in theory. In practice, today, with the tools that exist right now. We're using AI to analyze hourly sales across 20 stores simultaneously, to identify which products are underinventoried in which locations, to understand why certain days of the week perform differently. Things that used to require an analyst team and two weeks, we now do in minutes.

What's coming

AI is the entry point, but it's not the only topic. More conversations will follow — my management philosophy, health and science topics I find relevant, reflections on business, and whatever I happen to be thinking about at the time.

No fixed schedule. No frequency promises. When I have something worth sharing, I'll share it.

What you won't find here

I'm not doing this to leave a legacy. I have no interest in impacting society at large. I care about this circle. If something I share is useful to you, I'm glad. That's all.

I won't exaggerate results or omit failures. What you'll find is what actually happens when you try to implement new ideas in real businesses — with suppliers, employees, customers, and cash pressure.

Where to start

If you've never used AI beyond ChatGPT for writing emails, start with Course 1. It gives you the mental framework you need before touching any tool.

If you want to understand the full ecosystem, open the AI Map.

If you want to see concrete implementations first, check the Use Cases.